Persona card management, a lesson from Amazon

first_imgHave you ever felt like ‘big brother’ is watching you? Have you visited a website and seen an advertisement for a product you were shopping for on Amazon earlier that week? How is it that the website you visit knows you were shopping for that item? Did Google tell them?The truth is that when you are shopping on Amazon.com (or other sites) they drop something called a cookie, which is a small file, onto your computer or browser memory.  The cookie contains information that websites can use to remember that user, including what you were shopping for on Amazon. To make matters even more interesting, the next time you visit Amazon and scroll to the bottom of the page they have a list of items that you might be interested in based on information provided by the cookie files on your PC. The worst part is that you probably are intrigued by a few of these items. How is it that Amazon knows what I want before I know what I want? It’s fascinating how Amazon can track my online behavior and use that to market to me in an intelligent and targeted manner.At this point, you may have experienced one of two feelings. 1) You’re completely creeped out and no longer want to use the internet. 2) You are asking yourself what your credit union can learn from Amazon’s marketing strategy. If you meet the creeped out criteria, don’t worry, everyone is.Another marketing strategy used by Amazon and many other companies is persona marketing. A persona is a semi-fictional representation of a customer based on market research such as demographics, behavior patterns, motivations, income, purchasing patterns, etc…  Personas are used to create a precise image of an ideal customer to market to. continue reading » 9SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

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