A one-two punch: Optimize your contracts and meet millennial demands

first_imgAre your card processing contracts coming up for renewal in the next 18-24 months? Then it’s time to consider bringing in an expert negotiator to score you lower fees, secure  improved terms, and acquire new services that can help you better serve the single largest market out there today: Millennials.The Power of the MillennialsWe hear a lot about the power of Millennials, and for good reason—born approximately between 1982 and 2002, they’re the largest generation in American history and in our workforce. Millennials represent your credit union’s largest potential member base … are you keeping up with their desire and demand to bank, purchase, and receive alerts via mobile devices—also known as the “digital wallet”? Millennials’ affinity for and reliance on technology make for some astounding realities for credit unions:One in three Millennials are open to switching to another financial institution within the next 90 daysMillennials are three times more likely to open a new account using their phones versus in person23% of Millennials cite lack of a mobile app as the main barrier to financial institution engagement94% of Millennial consumers actively use online banking — many via their smartphones and often never setting foot inside a branch If your credit union doesn’t currently offer digital wallet access for members, you’re simply not meeting the needs of a large and influential segment of the population.Digital Wallet is Waiting for YouSelecting digital wallet services can seem daunting, but they are actually right under your nose, waiting for you.When you negotiate card processing agreements, digital wallet services are often part of the sales pitch. But, for one reason or another many credit unions aren’t quite ready to take advantage of the offers—not enough awareness of the importance of offering digital wallet, not enough in-house experience with the services, not enough funds available, etc. That’s where having trusted advice can make an even more significant impact. Often without realizing it there could be many other missed opportunities if you aren’t fully prepared or able to put it in focus when tackling complex contract negotiations like card processing, internet banking, core processing or card brand agreements. Once you have digital wallet up and running, you’ll see the interest it garners from tech-savvy members and be relieved not to have been left behind as this new way of banking rapidly turns traditional banking on its head. As a bonus, you’ll likely see an increase in revenue from greater card usage when you open up digital payment platforms.Everything to GainWhen you start thinking like a Millennial and serving them on their terms, you’re not only positioning yourself as a forward-thinking credit union—you’re making it easier for your members to engage with you and utilize your services. And that’s always a worthy objective that pays off in so many ways. 10SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Kelly Flynn Kelly has over 15 years of sales and management experience helping financial institutions of all sizes. She leads a team whose charter is to optimize the value of every contract … Web: www.JMFA.com Detailslast_img read more

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Permission to blow up your marketing

first_imgFrom the board room to the frontlines, every credit union and community bank will tell you they put people at the center of everything they do. Even when disappointment occurs, there is always the best of intentions to live up to this expectation. With this grandiose idea, the rabbit hole only widens with the introduction of marketing.Customer satisfaction studies and segmentation data will give intelligence, but not the passion or the “why” when someone buys. Uninspiring marketing plans are crafted within the ill-fated confines of organizational brand standards. It all stems from a desire to put people first and wanting to share the “customer comes first” story – one that is told again and again and again.Credit unions and community banks will often place their own advertising or hire a media conglomerate, such as local radio, TV or newspaper, to do it on their own networks (There’s no bias there, I’m sure.). When the marketing is ineffective, the finger points to the cost of advertising. Any change to the marketing message is challenged with, “Well, that’s not on brand.” continue reading » 5SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

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Group Stage Down to the Wire for the Rest Six Tickets

first_imgOf course, the match of the day is the match-up between Denmark and host Brazil at the Arena Fonte Nova in Salvador.After going 180 minutes without a goal, Brazil must now try to find a way to avoid early elimination from Group A.Rogério Micale’s side has two points after draws with South Africa and Iraq. A win will be enough to guarantee qualification, whereas defeat will mean elimination.Against the Nordic youngsters, however, the hosts will again face an organised, defensive side, posing challenges to the creativity and mobility of undeniably talented players like Neymar and young forwards such as Gabigol and Gabriel Jesus, who have yet to truly click up front.For the Danes, a draw will be enough to ensure qualification after their 1-0 victory over South Africa, a match which featured the only goal of the group so far.At the same time, Iraq and South Africa meet in São Paulo, with both sides still in with a chance of qualifying for the next round.Nigeria has not only qualified from Group B but have also clinched first place in the group. They will take on Colombia in São Paulo, therefore, simply needing to complete their fixture list. The South Americans, however, need a win to advance regardless of the outcome of the Japan-Sweden clash in Salvador, familiar territory for some of their players.Japan, meanwhile, fought out a heroic draw against Colombia in the second round to stave off elimination, and even overtook the Swedes based on number of goals scored – giving them the advantage in any potential tiebreaker. Now the two teams face each other, with both hoping that Nigeria can pick up their third consecutive win.Only Fiji is out of contention in Group C. The debutants have improved over the first two rounds though, and even led at half time against Mexico before once again crashing to a heavy defeat. Opponents Germany, currently third in the group, will have to attack from the start in Belo Horizonte in search of not only three points but also a healthy goal difference in case Korea Republic and Mexico should draw in Brasília.In that situation all three teams would finish on five points. Korea Republic leads the group at the moment thanks to their superior goal difference.Finally, in Group D, Portugal will seek their third win in the competition against an already-eliminated Algeria side in Belo Horizonte.All eyes, then, will be on the clash between Argentina and Honduras who each have three points. Honduras, led by tournament specialist Jorge Luis Pinto, will go through with just a draw in Brasília.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram Of the 16 teams that qualified for the 2016 Men’s Olympic Football Tournament, only Portugal and Nigeria are the only two teams that have secured their places in the next phase. Two teams, Fiji and Algeria have crashed out, leaving 12 teams battling over the remaining six slots in the last eight stage of the tournament.It all adds up to what should be an exhilarating third round of matches, packed with decisive confrontations today.The matches in each group will start at the same time, meaning that not only will teams have to go head to head to keep their chances of a medal alive, but coaches and fans will need to stay tuned to what is happening kilometers away in the other group game, keeping an eye on possible favourable combinations of results. It promises to be a nerve-wracking day.last_img read more

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